We level the playing field for independent retailers to compete with big retailers. From £99 per month, AGILEci delivers easy to use actionable insight. Increase sales and profits through better business and customer understanding.
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The Middle East & North Africa (MENA) region has higher levels of real GDP growth (3.7% in 2012) than the OECD (2% in 2012)1. With Qatar, Kuwait, and the United Arab Emirates (UAE) in the top ten of GDP per capita ranking2, not only is the MENA a rapidly developing region, it is also a major destination for investment and business, notably in the resources sector.
I’m a global citizen that has grown up in a digital world. I’ve seen how my generation is the same in the US, Asia and Europe. I easily stay in touch with my friends in Tokyo, New York, Geneva and London at no cost. We share ideas, opinions and politics all the time and we play games together in real-time. We flip from serious dialogue to fun in a nanosecond. The fact that we are globally dispersed doesn’t matter. We are digitally native. We’re part of the reason that companies and individuals are generating big data.
Analyse all your customer engagement touch points and social media data to see which customers are suitable cross-sell prospects to target for new product launches.
Understand your omni-channel shopper marketing plan through analysing all customer spend and engagement touch-points. Deliver a full customer engagement plan based on behavioural data.
Find out the names of non-competing businesses that your best customers go to, and negotiate great marketing partnerships with them.
Understand industry, product and channel spend behaviour trends before you start writing your annual marketing plan so that you are more likely to procure your desired budget.
Use a scoring index to take into account your transaction volumes and profit margin. Assess the relative importance of individual categories and products to your business to decide pricing levels.
Understand the spend profile of all your customer segments, so that you can identify opportunities for cross-sell, new product development, customer engagement and retention.
Financial reports on product portfolios aren't useful in developing tailored Marketing campaigns. Behavioural customer data will provide insight that helps develop tailored campaigns by customer segment.
Behavioural spend segmentation means that you can target individual store customers with relevant campaigns. It is more effective and better value than attitudinal segmentation models.
Resolve attrition issues by looking at your spend data across the full portfolio for the last three years. Find out what initial welcome and engagement activity drove sustained customer loyalty from your newly acquired customers.
Using customer behavioural insight provides hard facts to defend your annual Marketing budget and the associated planned activity.